As part of our on-going effort to conduct more public service related research for various none-for-profit organizations in China and aboard, we have recently launched a tracking study to learn more about what the 19 to 25 year olds in this country think about domestic and International issues.

From the research results we see that Chinese youth are thinking about interacting more with rest of the world and are extremely proud of what China has achieved and are not afraid to say so (which is not the case in the past when the country was more insular and less of a global player).

We see that over 60% of the respondents say that China should reach out to share ideas and also interact more with the rest of the world. And 25% think that China is leading the way in all areas of world development which shows that they have the great confidence in what China is tackling as a world leader.

Powered by China Polling Real Time Stats, January 2010

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In our last report on young Chinese consumers (published in October, 2008) we see that the youth in China definitely want to have more gadgets in their lives.  In this installment we’ll find out what are their favorite brands and some of their spending habits?  With our year-round tracking studies we are able to pin point the purchase and spending behaviors of these consuming “maniacs.”

Recent study shows that Apple, Adidas, Nike and Lining are still the top ranked brands that youth in China love the most.  We will need to take Apple out of the equation since one of the incentives of participating in our survey is an Apple product.  So the number one brand for youth in China is Adidas and closely followed by Nike, which is no surprising since these two sporting good giants are fighting it out from shopping malls to shopping malls across China. More »

Unlike many western countries that are experiencing economic slowdown in recent years, China’s retail market continues to expand. Much of this continued growth is contributed to the Chinese youth between the ages 15 to 28.

As a result of the one-child policy, the so called “First Generation” has become the major spending group in China. It’s common here in China to see parents and grandparents saving and pampering the only child in the family (that’s four grandparents to one child). Thus, making the youth of the country the most influential consumers with strong spending powers. Some have declared that to win in the retail market in China, “is to capture the hearts, minds and wallets of youth”.

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The youth of China represents 14.6% of the nation’s total population. The 2005 national census shows that China has 248 million young people aged between 15 and 24. The youth market clearly is the largest new consumer segment which adopts trends the fastest and increasingly sharing many same ideas as their Western counterparts. This is mainly due to the globalization brought on by availability of the Internet. They have become the most sought after consumer group in China because of their loyalty to branded products such as sporting goods and digital gadgets. They are the opinion leader in China and have resulted in influencing a great deal of the overall spending power in China. How to capture this huge consumer group has became the main business strategy for many global companies. This exclusive Omnibus study will provide you with comprehensive data of the youth market in China and track trend within various industry sectors.

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