In our last report on young Chinese consumers (published in October, 2008) we see that the youth in China definitely want to have more gadgets in their lives.  In this installment we’ll find out what are their favorite brands and some of their spending habits?  With our year-round tracking studies we are able to pin point the purchase and spending behaviors of these consuming “maniacs.”

Recent study shows that Apple, Adidas, Nike and Lining are still the top ranked brands that youth in China love the most.  We will need to take Apple out of the equation since one of the incentives of participating in our survey is an Apple product.  So the number one brand for youth in China is Adidas and closely followed by Nike, which is no surprising since these two sporting good giants are fighting it out from shopping malls to shopping malls across China. More »

Step into any major electronics store in China and veritable teams of workers flock out of nowhere to move in for the kill. Nametags glint in the fluorescent lighting as employees shout news about their latest release and repeatedly ask the customer what he needs until he finally cracks under the pressure and surrenders his cash in exchange for an electronic device he wasn’t even sure he wanted. This phenomenon is not without cause: Chinese shoppers in electronic stores cited store personnel as the second most influential form of advertisement.

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As the old adage goes, “You can lead a horse to water, but you can’t make him pay for web-content.” These words ring all too true in the ears of music, movie, and game producers as they pull their hair out, trying to figure out how to make internet users, equestrian or otherwise, agree to pay for downloaded web-content.

China Polling recently studied the web-content purchasing habits of 2,151 internet users in Mainland China to see who was paying for downloaded web-content and how these numbers could be expanded.

Glancing at the general population of this survey’s panelists, only 45% had ever paid for web-content. However, when analyzing those that had watched or listened to streaming content on their mobile phones, a remarkable 57% of panelists responded affirmatively.

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