With a huge yearly jump of 128.5% from 2007~ 2008 China’s online shopping has reached trade volume of RMB120 billion. Buying online has become one of the most preferred shopping channels for Chinese consumers. Cost and time savings plus conveniences and abundant product offerings has helped to convert regular offline shoppers to online.

What are consumers attitude toward online grocery shopping? China Polling’s recent online study on FMCG learned that only 2.5% of Internet consumers refused to shop groceries online, 60.6% of consumers either are frequent online buyers or willing to buy online in the future.

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Step into any major electronics store in China and veritable teams of workers flock out of nowhere to move in for the kill. Nametags glint in the fluorescent lighting as employees shout news about their latest release and repeatedly ask the customer what he needs until he finally cracks under the pressure and surrenders his cash in exchange for an electronic device he wasn’t even sure he wanted. This phenomenon is not without cause: Chinese shoppers in electronic stores cited store personnel as the second most influential form of advertisement.

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As the old adage goes, “You can lead a horse to water, but you can’t make him pay for web-content.” These words ring all too true in the ears of music, movie, and game producers as they pull their hair out, trying to figure out how to make internet users, equestrian or otherwise, agree to pay for downloaded web-content.

China Polling recently studied the web-content purchasing habits of 2,151 internet users in Mainland China to see who was paying for downloaded web-content and how these numbers could be expanded.

Glancing at the general population of this survey’s panelists, only 45% had ever paid for web-content. However, when analyzing those that had watched or listened to streaming content on their mobile phones, a remarkable 57% of panelists responded affirmatively.

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