Contact: Alexandra Robinton

(Beijing – August 22, 2008) A just released national survey conducted by the Ogilvy Group in China indicates that in addition to boosting national pride and economic welfare, the Olympic Games will fundamentally change people’s attitudes not only towards sports, but self-confidence, openness and leisure time. In fact, nearly 90 percent of respondents believe that there will be some impact on sports, and over one-third said that the Olympics would make them care about sports more ? which counters traditional theory that sports are of little relevance in China.

The first part of the study surveyed 1,282 respondents from July 18-25 between the ages of 18 and 54 in China. Questions asked included: How will the Olympics impact your personal life; how will the Olympics change China; how will the Olympics change the way you view sports; and how will the Olympics change the way you view your leisure time? The same questions were asked to respondents during the second week of the Games in order to determine the extent to which they were influenced by the actual reality of the Games after so many years of preparation.

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With less than 80 days to the opening of the Beijing Olympic Games, the fast-approaching event is arouses the enthusiasm of local Chinese consumers.They are eager to participate and get involved with all aspects of the upcoming Olympic Games, whether it’s showing their support for the torch relay, waiting in long queues for tickets or buying the menagerie of memorabilia.

What do Chinese consumers really think about the Olympics? China Polling has partnered up with CCTV.com, the official Internet and mobile platform exhibition provider within China to conduct an on-going national survey to study the consumer behavior before, during and after the games. In recent findings, stats shows that the top 3 concerns people have are crowded buses/subways, higher prices during the Games and environmental quality that may distract from the overall experience.

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