Post-Olympic Omnibus
8th December 2008
China has showcased an excellent Olympics in 2008, but with the conclusion of the games many have concerns about the post-Olympic effect to China’s capital especially to its economy? China Polling recently launched another online national survey to find out how Chinese consumers will react to the post-Olympic period? This is the second installment of our watch on the Olympics, so it follows some of the questions which we’ve asked in our previous survey. Has Olympics changed their daily life styles? Most importantly, has consumer confidence level drop after the massive Olympics related advertising campaign left town?
With the 2008 Olympic Games just around the corner, China is eagerly preparing for this historic event and enthusiastically promoting anything and everything that’s connected to the Beijing Olympic. According to recent announcement by BOCOG, the Olympic Game would generate approximately US$1.6 billion profit from licensing, sponsorships and ticket sales. What are the Chinese consumers’ reactions and perspectives toward the Olympics before, during and after the games? How can your company benefit from such economic boost in China? This exclusive study will provide you with consumer behavior analysis of this economic growth opportunity within various industry sectors. China Polling is proud to conduct this 10 months research (from February to October 2008) with