With 1 out of every 10 unlocked iPhones being used here in China, Apple’s “Wunderphone” inevitably become the hottest mobile device of last few months. Its revolutionary design is gaining tremendous popularity among the fashionable here in China.

China Polling has been fielding a Mobile Phone Omnibus survey for the last two months and is following the buying preferences of consumer for their next mobile phone purchases. Unsurprisingly, over 65% have heard of iPhone, and among this group, more than 85% are willing to actually buy an iPhone if it’s available here in China. Obviously, this number indicates a strong demand for the iPhone, but what are the “iPhonephiles” looking for when it comes to making a purchase decision? Findings show that Battery Life, Memory Size, Style/Design are the top features when picking aå phone for all consumers. The difference between iPhone lovers and the not yet converted is all about branding. The non iPhone lovers prefer Music and Camera features rather than being wooed and indoctrinated by the hip Apple brand equity.

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Nokia brand mobile phones are controlling the lion’s share of the mobile telephone market in mainland China.

In a recent on-going national study conducted by China Polling, internet users were asked their preferences on mobile phones. With mobile phones, being almost a necessity in modern China, over 99% out of nearly 2000 panelists reported that they own a mobile phone, with over half of them having used mobile phone technology for 5 years or more.

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