Chinese Fast Food Environment Study
16th January 2008
Fast food is gaining popularity amongst the rising middle class in China with McDonald’s, KFC and Starbucks leading the way amongst western-style fast food.
Hitting the streets again, China Polling recently did a study at several McDonald’s locations to gauge purchase habits and environment preferences.
| What Information Do You Want To Be Provided With While You Are Dining? | |
| Media Type | Percentage |
| Weather Forecasts | 36% |
| Daily News | 32% |
| Music | 26% |
| Advertisements | 21% |
| Entertainment News | 19% |
| Public Information | 5% |
| Store Hours | 2% |
| Store Information | 2% |
| Note: numbers may not add up to 100% due to rounding Powered by China Polling Real Time Stats, January 2007 | |