3G In China – What Do Chinese Consumers Expect?
18th May 2009
“A real digital era.”, “The age of high speed internet connection.”, “Video phone calls” and “Substitute for notebook PCs” are common perceptions of the 3G services among Chinese consumers (results from the most recent China Polling National 3G Study). With the rising expectation of 3G, China Polling has surveyed 406 consumers around the country to find out what they really want from 3G phones and services.
Among participants, 53.2% showed strong interest in 3G phones including those who are already using them and those planning to purchase. The rest at 43.6% also showed interest and willingness to learn more about 3G phones and service. Detailed information regarding 3G phone features, services and fees are their most want to know areas of the new standard. Only 3.2% showed no interest in buying 3G phones.
Powered by China Polling Real Time Stats, May 2009
When asked about the timing of purchase, 90% stated that they would purchase within a year. Whereas 10.7% would purchase within a month, 26% would purchase within 3 months, 27.8% would purchase within 6 months and the rest 27.2% would purchase in a year.
The most important aspects for consumers when choosing a 3G phone are Features & Applications and Brand. Top 3 features are Internet connection & speed, Smart operating system and Screen Quality.
Powered by China Polling Real Time Stats, May 2009
In terms of the preferred operating system, 70.2% picked Windows Mobile, followed by Symbian which is 10.7%. The most popular applications are High-speed internet connection, Video phone calls and High-speed MMS sending including video or audio.
Powered by China Polling Real Time Stats, May 2009
China Mobile’s TD-SCDMA is the most popular service providers in the survey (62.8%), followed by Unicom’s WCDMA (17.7%) and China Telecom’s CDMA2000 (15.3%). This mainly du to major marketing efforts on the part of China Mobile to rolled out 3G, and it also demonstrates the brand popularity and loyalty achieved by China’s number one mobile service provider.
Number of Samples: 406
Data Capture Period: 2009.3.2 – 2009.5.19
China Polling conducts Omnibus Surveys on an ongoing basis to provide continuous tracking of consumer trends in China. This innovative approach to tracking consumer behavior will allow companies looking to enter the China market to get the most up to date information about what’s hot and what’s not here in China. All real-time datasets are available for purchase online. Additional questions can be added into the Omnibus Survey and fielded at any time.
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