Growing Demand for Online Health Information
28th November 2008
Chinese consumers increasingly turn to online search for high quality and useful health information to support their health care decisions. Consumers use the information they have searched to improve their health.
China Polling’s recent study revealed that almost 90% of Internet users search for health care information online. The top-search and most cared about medical information are Diet, Nutrition, Vitamins or Nutritional Supplements, followed by Exercises or Fitness related information. It’s obvious that people prefer information to improve or maintain their current health conditions more than solving any ailment or treatment for medical problems.
What is the top concern of the Chinese people? The answer is health care issues, the rising cost of health care and insufficient medical insurance coverage all lead to rising concerns over health related issues in Middle Kingdom. Food safety, general diagnosis, finding the right medicine and comparison, more and more people are searching health care information online to learn or looking for answers to their healthcare issues. What sort of health care information do Chinese consumers look for online? Are there adequate amount of information available? Do they find the sources trustworthy? What are the opportunities within the healthcare business? Our Health Omnibus will try to answer the above questions and explore the potential market opportunities. This national survey will provide you with the most updated data of Chinese consumers’ behavior preferences when it comes to health care information.