With a huge yearly jump of 128.5% from 2007~ 2008 China’s online shopping has reached trade volume of RMB120 billion. Buying online has become one of the most preferred shopping channels for Chinese consumers. Cost and time savings plus conveniences and abundant product offerings has helped to convert regular offline shoppers to online.

What are consumers attitude toward online grocery shopping? China Polling’s recent online study on FMCG learned that only 2.5% of Internet consumers refused to shop groceries online, 60.6% of consumers either are frequent online buyers or willing to buy online in the future.

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China is currently the world’s fifth largest consumer goods market and some projections say that by the middle of the next decade China will become the world’s second largest consumer market, ranked after the United States. We don’t think this development path will change even with the current world-wide economic crisis. With a massive RMB Four Trillion Yuan economic stimulus package announced at the end of 2008 the Chinese government is working actively to ensure the country’s economic expansion. There is also a major push to increase domestic consumption within the next two years, there’s no doubt that the Chinese consumer goods market is set for sustained growth. Therefore, it’s vital for businesses to gain in-depth understanding of current and future consumer behavior. The need to identify demographic differentiations across this vast country has become a key challenge for FMCG companies operating in China. This FMCG Omnibus Survey provides insights to Chinese consumer behavior and market opportunities for FMCG companies who are looking to do business here in China.

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