Recent results from China Polling’s continuous tracking survey reveals that China consumer still showed strong confidence in the local economy as they continue to say that China will weather the economic situation better than the rest of the world. The numbers have actually gone up from our initial tracking starting in Q4 of 2008.

Powered by China Polling Real Time Stats, June 2009

Growing trend of consumers who responded that they will not put off any major purchases or investments and they will continue with their lifestyle. We see the uncertainties in Q4 2008 and Q1 of this year but what a reversal in Q3 2009 as we see dramatic change in their confidence to spend more. More »

While current economic conditions are deteriorating around the world, consumer confidence is at a new low and hitting its lowest point in recent years for the once mighty economies such as U.S., Europe and Japan. China is now being regarded as having the least affected economy compare to the rest of the world. What about China consumers’ confidence level? Will consumer behaviors and life styles change because of the world-wide economic downturn? Is China the exception in this global economic downturn? What are the important influencing factors for Chinese consumers now when making major purchases and investments? Since consumer confidence is one of the leading factors to any economic recovery it’s important that we understand if consumers are continuing to spend and consume in China. What sectors will fare the best in this climate of uncertainty? China Polling has launched a national tracking survey to help marketers to gain a closer look at the consumer behaviors under the current stresses.

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China has showcased an excellent Olympics in 2008, but with the conclusion of the games many have concerns about the post-Olympic effect to China’s capital especially to its economy? China Polling recently launched another online national survey to find out how Chinese consumers will react to the post-Olympic period? This is the second installment of our watch on the Olympics, so it follows some of the questions which we’ve asked in our previous survey. Has Olympics changed their daily life styles? Most importantly, has consumer confidence level drop after the massive Olympics related advertising campaign left town?

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Global MICE (Meetings, Incentives, Conferences and Exhibitions) business is moving and transferring to Asia and with an annual growth rate of 15 to 20%, China’s MICE economy is entering a period of rapid growth, this is according to the 2007-2008 MICE Economy Blue Paper released last year. Not only do foreign enterprise holding MICE here in China, the increasing rate of outflow business visitors or travelers to other countries have also provided tremendous opportunities for both local and international MICE industry players and the related business such as travel agencies. China Polling is now conducting a research to help MICE and travel companies/agencies to gain thorough understanding of the current market condition, who are their most active consumers and how often do they travel on business and personal trip (FIT – Free Independent Traveler), and what kind of service they are looking for?

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