Male Cosmetics Market – A “Gold Mine” Ready for Excavation
12th December 2008
Male cosmetics consumption has been on the rise in recent years with extremely strong growth in the area of skin and personal care products. With rising consciousness in attaining “The Look” Chinese consumers both men and women are spending more and “investing” in cosmetics so they can look and feel better. And for men, it’s really about using cosmetics to get ahead in their careers.
China Polling’s ongoing study on cosmetics have revealed that almost 99% of male consumers regularly use cosmetics, with Facial Cleanser, Body & Hair Care and Shaving Care being the most frequently used products.
China has the world’s third largest cosmetic market with very strong growth in the coming years. Some forecast reports that China’s gross annual sales of cosmetics are projected to reach RMB 80 billion Yuan (Approximately USD 11.5 billion dollars) in 2008. With the growing consumerism among 1.3 billion people, this country will certainly have the largest number of potential cosmetic customers in the world. Not only are the urbanites buying more cosmetic products, consumers in the rural areas are also increasing their purchases. This Cosmetics Omnibus Survey will try to answer some of the most important questions regarding consumer preferences and purchase habits (both female and male). What will it take for international and domestic players to gain more market share here? What are some of the openings for marketing when it comes to introducing new products? Those are just some of the questions that our exclusive Omnibus study will try to answer for you. This research is collecting the most updated and comprehensive data about consumers who buy cosmetics here in China.