Recent results from China Polling’s continuous tracking survey reveals that China consumer still showed strong confidence in the local economy as they continue to say that China will weather the economic situation better than the rest of the world. The numbers have actually gone up from our initial tracking starting in Q4 of 2008.

Powered by China Polling Real Time Stats, June 2009

Growing trend of consumers who responded that they will not put off any major purchases or investments and they will continue with their lifestyle. We see the uncertainties in Q4 2008 and Q1 of this year but what a reversal in Q3 2009 as we see dramatic change in their confidence to spend more. More »

“A real digital era.”, “The age of high speed internet connection.”, “Video phone calls” and “Substitute for notebook PCs” are common perceptions of the 3G services among Chinese consumers (results from the most recent China Polling National 3G Study).  With the rising expectation of 3G, China Polling has surveyed 406 consumers around the country to find out what they really want from 3G phones and services.

Among participants, 53.2% showed strong interest in 3G phones including those who are already using them and those planning to purchase.  The rest at 43.6% also showed interest and willingness to learn more about 3G phones and service.  Detailed information regarding 3G phone features, services and fees are their most want to know areas of the new standard.  Only 3.2% showed no interest in buying 3G phones.

Powered by China Polling Real Time Stats, May 2009

When asked about the timing of purchase, 90% stated that they would purchase within a year.  Whereas 10.7% would purchase within a month, 26% would purchase within 3 months, 27.8% would purchase within 6 months and the rest 27.2% would purchase in a year.

The most important aspects for consumers when choosing a 3G phone are Features & Applications and Brand.  Top 3 features are Internet connection & speed, Smart operating system and Screen Quality.

Powered by China Polling Real Time Stats, May 2009

In terms of the preferred operating system, 70.2% picked Windows Mobile, followed by Symbian which is 10.7%.  The most popular applications are High-speed internet connection, Video phone calls and High-speed MMS sending including video or audio.

Powered by China Polling Real Time Stats, May 2009

China Mobile’s TD-SCDMA is the most popular service providers in the survey (62.8%), followed by Unicom’s WCDMA (17.7%) and China Telecom’s CDMA2000 (15.3%).  This mainly du to major marketing efforts on the part of China Mobile to rolled out 3G, and it also demonstrates the brand popularity and loyalty achieved by China’s number one mobile service provider.

Number of Samples: 406
Data Capture Period: 2009.3.2 – 2009.5.19
China Polling conducts Omnibus Surveys on an ongoing basis to provide continuous tracking of consumer trends in China.  This innovative approach to tracking consumer behavior will allow companies looking to enter the China market to get the most up to date information about what’s hot and what’s not here in China.  All real-time datasets are available for purchase online.  Additional questions can be added into the Omnibus Survey and fielded at any time.

“Bottom fishing” maybe the most used “Keyword” in describing what’s happening to businesses such as the stock market and real estate, or even for the travel industry globally.  Looking for business opportunities among discount travelers is especially important ever since the start of the global economic crisis.  However, stimulated by deep discounts and the continuously falling foreign currency exchange rate, many Chinese consumers are considering this year to be a good time to travel abroad.  So, it might be a good idea for the travel industry to go trolling for high end travelers rather than using drift nets to fish for schools of sardines.  According to a recent World Tourism Report (released at the Berlin Tourism Fair), China’s outbound tourism business is actually expected to grow in 2009.

China Polling has conducted a nationwide online International Travel survey to try to understand what Chinese consumer travel plans are and what the outbound tourism travel will be like this year.  The 133 panelists surveyed since last quarter of 2008, 28.2% said they have traveled once in the last year, another 28% traveled twice and 27% have traveled more than twice last year.  Among all, 29% have visited foreign countries before and an overwhelming 96.4% plan to travel abroad in the future.
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The current global financial crisis is obviously a major concern for consumers around globe. While consumer spending and confidence remains low around the world especially the US market how do Chinese consumers react and what are their expectations for the future? A recent national survey done by China Polling shows that despite the global slowdown, consumers feel more optimistic compare to rest of the world.

When asked whether consumers believe China will weather the economic situation better or worse than rest of the world, 70.2% believe that China will be better off, while only 8.4% believe China will be worse off. The remaining 23.6% think China will go through some tough time the same as other countries. But, Chinese consumers feel quite confident about its local market. As we take a closer look at some comparisons around the country, results show that consumers in Beijing have the highest confidence level at 73.7% who believes that China will be better off and Shanghai consumers have the lowest confidence level with only 56.3% believe, with 18.8% believe that China would be worse off. Guangzhou and Shenzhen consumers are also feel much less confident. More »

Male cosmetics consumption has been on the rise in recent years with extremely strong growth in the area of skin and personal care products. With rising consciousness in attaining “The Look” Chinese consumers both men and women are spending more and “investing” in cosmetics so they can look and feel better. And for men, it’s really about using cosmetics to get ahead in their careers.

China Polling’s ongoing study on cosmetics have revealed that almost 99% of male consumers regularly use cosmetics, with Facial Cleanser, Body & Hair Care and Shaving Care being the most frequently used products.

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Contact: Alexandra Robinton

(Beijing – August 22, 2008) A just released national survey conducted by the Ogilvy Group in China indicates that in addition to boosting national pride and economic welfare, the Olympic Games will fundamentally change people’s attitudes not only towards sports, but self-confidence, openness and leisure time. In fact, nearly 90 percent of respondents believe that there will be some impact on sports, and over one-third said that the Olympics would make them care about sports more ? which counters traditional theory that sports are of little relevance in China.

The first part of the study surveyed 1,282 respondents from July 18-25 between the ages of 18 and 54 in China. Questions asked included: How will the Olympics impact your personal life; how will the Olympics change China; how will the Olympics change the way you view sports; and how will the Olympics change the way you view your leisure time? The same questions were asked to respondents during the second week of the Games in order to determine the extent to which they were influenced by the actual reality of the Games after so many years of preparation.

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Chinese Female consumers prefer Oil of Olay above all others.

Among all age groups we have found that among 2461 female respondents in one of our ongoing and real-time surveys that Oil of Olay products top the list of skin care products on the market.

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