For the past eight months (January to August 2009), the total volume for private car sales in China has increased 36.84% year on year (YOY). Data from the China Association of Automobile Manufacturers (CAAM) also showed that over 6 million cars have been sold during this time period. Among all types of cars sold, sedan models are the most popular with sales growth at 32.67% YOY. Sports Utility Vehicles (SUVs) surprisingly has exceeded Multipurpose Vehicles (MPV) in sales becoming the 2nd best selling models with a YOY growth of 25.08%.

As we can see from the sales trends, SUVs are becoming one of the most sought after models for car buyers here in China. Why do consumers prefer SUVs? What do consumers look for in an SUV? Why are they switching to SUVs? To provide a closer look at the SUV buyers’ behaviors, China Polling launched an SUV Omnibus to answer all of the above questions and more about SUV buying behavior.

Key Topics Covered

• 1st Time Buyers
• Previous Owned Cars
• SUV Buying Intentions
• Types of SUVs Preferred
• Purchase Timing
• Purpose of Buying an SUV
• Budget and Pricing
• Preferred Brands
• Features
• Important Factors When Buying an SUV
• Off-Road Experiences

Full standard demographic data are also included.

Real-Time Sample Size Collected (on a continuing bases):

Recent results from China Polling’s continuous tracking survey reveals that China consumer still showed strong confidence in the local economy as they continue to say that China will weather the economic situation better than the rest of the world. The numbers have actually gone up from our initial tracking starting in Q4 of 2008.

Powered by China Polling Real Time Stats, June 2009

Growing trend of consumers who responded that they will not put off any major purchases or investments and they will continue with their lifestyle. We see the uncertainties in Q4 2008 and Q1 of this year but what a reversal in Q3 2009 as we see dramatic change in their confidence to spend more. More »

While current economic conditions are deteriorating around the world, consumer confidence is at a new low and hitting its lowest point in recent years for the once mighty economies such as U.S., Europe and Japan. China is now being regarded as having the least affected economy compare to the rest of the world. What about China consumers’ confidence level? Will consumer behaviors and life styles change because of the world-wide economic downturn? Is China the exception in this global economic downturn? What are the important influencing factors for Chinese consumers now when making major purchases and investments? Since consumer confidence is one of the leading factors to any economic recovery it’s important that we understand if consumers are continuing to spend and consume in China. What sectors will fare the best in this climate of uncertainty? China Polling has launched a national tracking survey to help marketers to gain a closer look at the consumer behaviors under the current stresses.

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China has showcased an excellent Olympics in 2008, but with the conclusion of the games many have concerns about the post-Olympic effect to China’s capital especially to its economy? China Polling recently launched another online national survey to find out how Chinese consumers will react to the post-Olympic period? This is the second installment of our watch on the Olympics, so it follows some of the questions which we’ve asked in our previous survey. Has Olympics changed their daily life styles? Most importantly, has consumer confidence level drop after the massive Olympics related advertising campaign left town?

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