“Bottom fishing” maybe the most used “Keyword” in describing what’s happening to businesses such as the stock market and real estate, or even for the travel industry globally.  Looking for business opportunities among discount travelers is especially important ever since the start of the global economic crisis.  However, stimulated by deep discounts and the continuously falling foreign currency exchange rate, many Chinese consumers are considering this year to be a good time to travel abroad.  So, it might be a good idea for the travel industry to go trolling for high end travelers rather than using drift nets to fish for schools of sardines.  According to a recent World Tourism Report (released at the Berlin Tourism Fair), China’s outbound tourism business is actually expected to grow in 2009.

China Polling has conducted a nationwide online International Travel survey to try to understand what Chinese consumer travel plans are and what the outbound tourism travel will be like this year.  The 133 panelists surveyed since last quarter of 2008, 28.2% said they have traveled once in the last year, another 28% traveled twice and 27% have traveled more than twice last year.  Among all, 29% have visited foreign countries before and an overwhelming 96.4% plan to travel abroad in the future.
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Male cosmetics consumption has been on the rise in recent years with extremely strong growth in the area of skin and personal care products. With rising consciousness in attaining “The Look” Chinese consumers both men and women are spending more and “investing” in cosmetics so they can look and feel better. And for men, it’s really about using cosmetics to get ahead in their careers.

China Polling’s ongoing study on cosmetics have revealed that almost 99% of male consumers regularly use cosmetics, with Facial Cleanser, Body & Hair Care and Shaving Care being the most frequently used products.

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What is the top concern of the Chinese people? The answer is health care issues, the rising cost of health care and insufficient medical insurance coverage all lead to rising concerns over health related issues in Middle Kingdom. Food safety, general diagnosis, finding the right medicine and comparison, more and more people are searching health care information online to learn or looking for answers to their healthcare issues. What sort of health care information do Chinese consumers look for online? Are there adequate amount of information available? Do they find the sources trustworthy? What are the opportunities within the healthcare business? Our Health Omnibus will try to answer the above questions and explore the potential market opportunities. This national survey will provide you with the most updated data of Chinese consumers’ behavior preferences when it comes to health care information.

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