With 1 out of every 10 unlocked iPhones being used here in China, Apple’s “Wunderphone” inevitably become the hottest mobile device of last few months. Its revolutionary design is gaining tremendous popularity among the fashionable here in China.

China Polling has been fielding a Mobile Phone Omnibus survey for the last two months and is following the buying preferences of consumer for their next mobile phone purchases. Unsurprisingly, over 65% have heard of iPhone, and among this group, more than 85% are willing to actually buy an iPhone if it’s available here in China. Obviously, this number indicates a strong demand for the iPhone, but what are the “iPhonephiles” looking for when it comes to making a purchase decision? Findings show that Battery Life, Memory Size, Style/Design are the top features when picking aå phone for all consumers. The difference between iPhone lovers and the not yet converted is all about branding. The non iPhone lovers prefer Music and Camera features rather than being wooed and indoctrinated by the hip Apple brand equity.

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Celebrity selection plays a large role in branding, who is most appropriate to represent a product? Who will attract your target demographic or introduce your product to a new one?

Chinese celebrities play a large role in marketing and branding. Celebrities are idolized by their fans and influence consumer behavior, styles, and trends. Being able to make an informed decision on a celebrity for your product, if that is the avenue you choose to utilize, is obviously no small matter. In a recent study conducted nationwide we specifically focused on celebrities and their branding impact in China. Our final panel is composed of 2335 panelists mostly within the 23-35 age demographic, 68% male.

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With 85% of consumers relying on department stores for fashion items,and over 72% spending at least 2 hours of their time each visit, is your brand attracting the right crowd?

In a national survey conducted by China Polling, panelists were asked to provide in depth information regarding their shopping habits in relation to department stores.With over 270 respondents, we have a good view of shopping trends in today’s China.

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