For the past eight months (January to August 2009), the total volume for private car sales in China has increased 36.84% year on year (YOY). Data from the China Association of Automobile Manufacturers (CAAM) also showed that over 6 million cars have been sold during this time period. Among all types of cars sold, sedan models are the most popular with sales growth at 32.67% YOY. Sports Utility Vehicles (SUVs) surprisingly has exceeded Multipurpose Vehicles (MPV) in sales becoming the 2nd best selling models with a YOY growth of 25.08%.

As we can see from the sales trends, SUVs are becoming one of the most sought after models for car buyers here in China. Why do consumers prefer SUVs? What do consumers look for in an SUV? Why are they switching to SUVs? To provide a closer look at the SUV buyers’ behaviors, China Polling launched an SUV Omnibus to answer all of the above questions and more about SUV buying behavior.

Key Topics Covered

• 1st Time Buyers
• Previous Owned Cars
• SUV Buying Intentions
• Types of SUVs Preferred
• Purchase Timing
• Purpose of Buying an SUV
• Budget and Pricing
• Preferred Brands
• Features
• Important Factors When Buying an SUV
• Off-Road Experiences

Full standard demographic data are also included.

Real-Time Sample Size Collected (on a continuing bases):

Complete data set including a full spectrum on the current state of the automobile market in the Chinese market including first-time buyers, second-hand automobile sales, foreign and domestic automobiles.

The automobile market in China is large and growing. Having a personal automobile in China is less about convenience and more about status. As the Chinese economy continues to develop, owning a car has become a “must have” in the world’s largest market. In 2006, the Chinese auto market grew 25% and reached 7.22 million car sales with all classes of vehicle reporting gains.

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