The watch and timepiece industry has always been regarded as one of the most important luxury-oriented consumer sectors world-wide. As a daily accessory this industry has also benefited from the tremendous growth here in China but is facing severe competition between the domestic and international brands. Which watch manufacturer has the market share in China? What are the potential niche segments here? And how do local consumers make their purchase decisions? Do their purchase behaviors differ from city to city? Are people collecting watches as a hobby? Our Watch Omnibus study will try and answer the above questions and provide you with an overview of the market conditions here in China. Another focus of our research is to find various trends in the local watch market.

Key Topics Covered

• Brand Preference
• Spending Pattern
• Preferred Shopping Channel
• Preferred Promotion Way
• Preferred Spokesperson
• Potential Market Area

Key Categories Covered

• Business watches
• Fashion watches
• Multifunctional watches
• Sports watches
• Antique watches
• Cartoon character watches
• Price
• Brand
• Color/Material
• Country of manufacturing
• Illegally imported watches
• Fake products

Full standard demographic data are also included.

Real-Time Sample Size Collected (on a continuing bases):