China has the world’s third largest cosmetic market with very strong growth in the coming years. Some forecast reports that China’s gross annual sales of cosmetics are projected to reach RMB 80 billion Yuan (Approximately USD 11.5 billion dollars) in 2008. With the growing consumerism among 1.3 billion people, this country will certainly have the largest number of potential cosmetic customers in the world. Not only are the urbanites buying more cosmetic products, consumers in the rural areas are also increasing their purchases. This Cosmetics Omnibus Survey will try to answer some of the most important questions regarding consumer preferences and purchase habits (both female and male). What will it take for international and domestic players to gain more market share here? What are some of the openings for marketing when it comes to introducing new products? Those are just some of the questions that our exclusive Omnibus study will try to answer for you. This research is collecting the most updated and comprehensive data about consumers who buy cosmetics here in China.

Key Topics Covered

• Purchase habit
• Purchase preference
• Spending pattern
• Brand preference
• Preferred shopping channel
• Preferred promotions
• Potential market area

Key Categories Covered

• Lip products
• Eye shadow
• Mascara
• Eye liners
• Eye brow pencil
• Blusher/shimmer sticks
• Face powder
• Foundation
• Cover up sticks/liquids
• Nail polish
• Perfume
• Deodorant
• Shaving products
• Moisturizer

Full standard demographic data are also included.
Real-Time Sample Size Collected (on a rolling base):