China Polling – The Source For Chinese Consumer Insights | ChinaPolling.com

The Source For Chinese Consumer Insights

National 3G Omnibus

6th March 2009

2009, is the year of 3G in China.  With the issuance of official 3G licenses, three local telecom giants China Mobile (TD-SCDMA), China Unicom (WCDMA) and China Telecom (CDMA2000) are all now geared up to roll out the massive development plan for local 3G services.  The growing demand for 3G phones and rising competition are all main drivers for a promising future for 3G phones manufacturers.  However, the stability of signals, costs of using 3G services and which new 3G handset to buy are just some of the key concerns voiced by consumers.  What are consumers’ perceptions toward 3G?  What are the key factors that will most likely influence their purchase decisions?  And, what are their level of interest in buying a 3G phone?  China Polling has launched a national survey to help us to understand all of the above questions and much more.

Key Topics Covered

  • 3G perceptions and expectations
  • Future purchase plan
  • Purchase decision influential factors
  • Phone feature preferences
  • Phone application preferences
  • Brand preferences
  • Service providers preferences
  • Preferred purchase channel
  • Desired price level

Key Categories Covered

  • Internet connections and speed
  • Internet applications and services
  • Smart operating system
  • Control interface
  • Business applications
  • Mobile television
  • GPS-related applications
  • Video phone call
  • MMS sending (video or audio)
  • Music and video downloading and uploading
  • Online games


Full standard demographic data are also included.
Real-Time Sample Size Collected (on a continuing bases):

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