Global MICE (Meetings, Incentives, Conferences and Exhibitions) business is moving and transferring to Asia and with an annual growth rate of 15 to 20%, China’s MICE economy is entering a period of rapid growth, this is according to the 2007-2008 MICE Economy Blue Paper released last year. Not only do foreign enterprise holding MICE here in China, the increasing rate of outflow business visitors or travelers to other countries have also provided tremendous opportunities for both local and international MICE industry players and the related business such as travel agencies. China Polling is now conducting a research to help MICE and travel companies/agencies to gain thorough understanding of the current market condition, who are their most active consumers and how often do they travel on business and personal trip (FIT – Free Independent Traveler), and what kind of service they are looking for?

Key MICE (Meetings, Incentives, Conferences and Exhibitions) Topics Covered

• MICE event type
• Even frequency
• Venue preferences
• Company’s budget
• Information gathering channel
• Reservation channel
• Preferred marketing tool
• Accommodation choices
• Impact on personal life

Key FIT (Free Independent Traveler) Topics Covered

• Travel frequency
• Preferred destination
• Travel period
• Transportation preferences
• Entertainment and activities when travel
• Future travel plan
• Information gathering channel
• Promotion preferences
• Preferred marketing tool
• Accommodation choices
• Travel products: brand preferences