What is the top concern of the Chinese people? The answer is health care issues, the rising cost of health care and insufficient medical insurance coverage all lead to rising concerns over health related issues in Middle Kingdom. Food safety, general diagnosis, finding the right medicine and comparison, more and more people are searching health care information online to learn or looking for answers to their healthcare issues. What sort of health care information do Chinese consumers look for online? Are there adequate amount of information available? Do they find the sources trustworthy? What are the opportunities within the healthcare business? Our Health Omnibus will try to answer the above questions and explore the potential market opportunities. This national survey will provide you with the most updated data of Chinese consumers’ behavior preferences when it comes to health care information.

Key Topics Covered

• Health Care Information Search Preferences
• Online Behaviors
• Favorite Health Care Website
• Favorite Online Health Care Information Providers
• Types of Health or Medical Information Searched Online
• How Do They Find These Health Care Sites
• Purpose of Searching For Health Care Information Online
• What Information Affects Their Health Care Routine?
• Frequencies of Visit To Online Health Care Information Sites
• Evaluation of Online Health Care Information
• Consumer Expectations

Key Categories Covered

• Disease or Medical Problem
• Medical Treatment or Procedure
• Skin Care and Beauty Products
• Diet, Nutrition, Vitamins or Nutritional Supplements
• Exercise or Fitness
• Prescription or Over the Counter Drugs
• Pain Relief
• Immunizations or Vaccinations
• Quit Smoking Problems
• Drugs or Alcohol Problems
• Depression, Anxiety, Stress or Mental Health Issues
• Environmental Health Hazards

Full standard demographic data are also included.
Real-Time Sample Size Collected (on a continuing bases):