While current economic conditions are deteriorating around the world, consumer confidence is at a new low and hitting its lowest point in recent years for the once mighty economies such as U.S., Europe and Japan. China is now being regarded as having the least affected economy compare to the rest of the world. What about China consumers’ confidence level? Will consumer behaviors and life styles change because of the world-wide economic downturn? Is China the exception in this global economic downturn? What are the important influencing factors for Chinese consumers now when making major purchases and investments? Since consumer confidence is one of the leading factors to any economic recovery it’s important that we understand if consumers are continuing to spend and consume in China. What sectors will fare the best in this climate of uncertainty? China Polling has launched a national tracking survey to help marketers to gain a closer look at the consumer behaviors under the current stresses.

Key Topics Covered

• Consumer confidence level
• Projected recovery time
• Change of life styles
• Change of spending behaviors
• Major purchase or investment put offs
• Automobile purchase potential
• Influential factors when making car purchase

Key Categories Covered

• Eating out
• Entertain
• Home appliances
• Electronics
• Spa
• Clothing
• Vacation
• Luxury items
• Stock market investment
• Home purchase
• Car purchase
• Company expansion
• Education
• Having kids