Complete data set including a full spectrum on the current state of the automobile market in the Chinese market including first-time buyers, second-hand automobile sales, foreign and domestic automobiles.

The automobile market in China is large and growing. Having a personal automobile in China is less about convenience and more about status. As the Chinese economy continues to develop, owning a car has become a “must have” in the world’s largest market. In 2006, the Chinese auto market grew 25% and reached 7.22 million car sales with all classes of vehicle reporting gains.

As well as full standard demographic data, this set includes specifics on:

• Automobile ownership status 
• Brand preferences across 12 major foreign and domestic brands
• Financing
• Gas purchases
• Preferences for car specs
• Maintenance and preventative maintenance
• After-market parts and repairs
• Auto club membership
• Automobile shoppers
• Preferred marketing channels
• Brand loyalty
• Test drive information
• Preferred incentives to test drive
• Preferred technology packages
• Behavioral information on awareness levels
• Behavioral information on technology adaptation

Full standard demographic data are also included.
Real-Time Sample Size Collected (on a continuing bases):