With the 2008 Olympic Games just around the corner, China is eagerly preparing for this historic event and enthusiastically promoting anything and everything that’s connected to the Beijing Olympic. According to recent announcement by BOCOG, the Olympic Game would generate approximately US$1.6 billion profit from licensing, sponsorships and ticket sales. What are the Chinese consumers’ reactions and perspectives toward the Olympics before, during and after the games? How can your company benefit from such economic boost in China? This exclusive study will provide you with consumer behavior analysis of this economic growth opportunity within various industry sectors. China Polling is proud to conduct this 10 months research (from February to October 2008) with www.cctv.com, the official licensee of the digital broadcast rights for the 2008 Beijing Olympics within China. We will be using our traditional sampling methods but will also have a huge presence on the official CCTV Olympic website http://2008.cctv.com.

Key Topics Covered

• Olympic game participation status
• Consumers’ area of concerns
• Consumers’ purchase habit
• Consumer focus toward different sectors
• Brand preferences across 15 major sectors
• Behavioral information on media preferences

Key Sectors Covered

• Dairy Products
• Beverages
• Fast Food
• Confectionary
• Cosmetics
• Banking Services
• International Courier Services
• Alcohol
• Computer
• Clothing Accessories
• Daily-use Home Appliances
• Home Appliances
• Digital Camera
• Mobile Phone
• Medium

Full standard demographic data are also included.
Real-Time Sample Size Collected (on a rolling base):