China is the world’s number one beer producing nation according to China’s Beer Association. China has maintained its position as the world’s biggest beer producing nation with more than 410 million hectoliters in 2008, which is four times the volume produced in Germany. China also recorded the highest growth in output of all countries in 2008, with more than 17 million hectoliters. Germany, with beer output of about 103 million hectoliters, is now in fifth position in the world rankings, behind China, the USA, Russia and Brazil.

Overall sales revenue in China reached over RMB 115.18 billion Yuan in 2008 and increase of 13.03% YOY, but it is not ranked in the top ten in terms of per capita beer consumption world-wide.

We know that Chinese consumers are drinking a lot of beer but where and what brands are their favorites? What’s tickling their fancy when it comes to wetting their taste buds with some good suds? China Polling has launched an on-going beer research to find out what Chinese consumers like about beer and what will make them buy more.

Key Topics Covered

• Regional Distribution
• Favorite Brand
• Type of Beer Consumed
• Where Do They Consume Beer
• Brand Personality
• Brand Association

Full standard demographic data are also included.

Real-Time Sample Size Collected (on a continuing bases):