Introduction

China is a fast and ever changing market, data from as recent as 3 months ago can be outdated and providing the wrong information for those trying to make entry into this complex market or those trying to improve their share. China Polling offers the most updated snapshots of the market by tracking some of the hottest business sections in China. We pride ourselves in our ability to provide the largest and most complete survey samples to allow for full out analysis of your target cities and demographic groups.

Omnibus Data Set & Customized Survey are our main products. All omnibuses are run on a real-time basis so that the latest sampling can be monitored.  Data are collected on an ongoing basis running 24/7.

Quality Control - Data Collection Process:

Research supervisors ensure the correct consumers are targeted for survey invitations, check survey status regularly and identify any issues that may be occurring in the sampling and ensure they are addressed immediately.

Quality control (QC) department reveiw and cleans the data to remove questionable responses and ensure validity of the panalists.

We have developed a 5-stage QC process which ensures the data that you get is the best.

• Demographic Verification – We know where the panelists really are, and have previous data from most of them, if their answers do not match up, they are removed.
• Timing – Panelists with low completion times are removed.
• Redundancy Check – Surveys are designed to provide panelists the opportunity to contradict themselves.
• Qualitative Fill-in – Responses with “garbage data” are removed with our keyword filter.
• Telephone Confirmation – A random 5% of qualified panelists are verified via personal contact from our call center to confirm respondent identity.