The youth of China represents 14.6% of the nation’s total population. The 2005 national census shows that China has 248 million young people aged between 15 and 24. The youth market clearly is the largest new consumer segment which adopts trends the fastest and increasingly sharing many same ideas as their Western counterparts. This is mainly due to the globalization brought on by availability of the Internet. They have become the most sought after consumer group in China because of their loyalty to branded products such as sporting goods and digital gadgets. They are the opinion leader in China and have resulted in influencing a great deal of the overall spending power in China. How to capture this huge consumer group has became the main business strategy for many global companies. This exclusive Omnibus study will provide you with comprehensive data of the youth market in China and track trend within various industry sectors.

Targeting Group: Age 15 to 22 years old

Key Topics Covered

• Youth financial status
• Youth purchase habit
• Youth spending pattern
• Brand preferences
• Preferred promotion ideas
• Preferred artist and athlete
• Preferred shopping channel
• Online shopping popularities
• Potential spending area

Key Sectors Covered

• Banking
• Music
• Digital appliances
• Internet
• Sports
• Fast food
• Soft drinks

Full standard demographic data are also included.
Real-Time Sample Size Collected (on a rolling base):

Purchase Data