Olympics Omnibus

19th May 2008

The Olympics Omnibus Survey was launched recently to provide marketers with better understanding of what the Chinese consumers really think about the upcoming games here, and how the events will affect commercial activities across China.

China Polling has partnered up with CCTV.com, the official Internet and mobile platform exhibition provider within China of the Olympic Games, to sample Chinese consumers to find out what they really think about the mega event coming this August.

CCTV.com is the web property of the China Central Television, the official national television broadcaster in China.

This unique survey will be ongoing and will be rolled out in multi-stages until after the Olympics so as to allow us to track trends and to benchmark the happenings for future comparison. The qualitative survey will also gauge consumer spending habits before and during the games.

In the initial survey, we have put in questions related to media preferences and level of brand recognition for sponsors and none sponsors. We have also put in qualitative questions to dig deeper into the true feelings of Chinese consumers for the games.

This Omnibus survey is just one of the many ongoing national qualitative surveys which we are running at the moment; please check out the other surveys in the right hand menu or in our product section.

Below are some of the initial results.