China’s outbound tourism market has become the fastest growing and most active in the world. Statistics from the World Tourism Exhibition show that from year 2001 to 2006, the number of China’s outbound tourists almost tripled, growing from 12 million to over 34 million per year. According to their forecasts, the numbers will reach over 50 million by 2015. China has already surpassed Japan to become Asia’s largest exporter of tourist. With such strong and rapid growing trend in outbound tourism, the China market will certainly become one of the most lucrative tourism market in the world. As the Chinese tourists become more sophisticated, simply joining a tour group and sightseeing will no longer be they are looking for when traveling abroad. More personalized travel plan has become an increasingly popular choice for Chinese travelers. To help you study and better understand Chinese consumers’ behavior when it comes to traveling overseas, ChinaPolling conducted a national Omnibus survey that will provide you with in-depth data of Chinese consumers’ preferences when it comes to International travel.

Key Topics Covered

• 26 International Cities
• Travel Frequency
• Favorite Travel Destinations
• Future Travel Plan
• Travel Budget
• Different Travel Purpose
• Travel Arrangement Preference
• Travel Products Choices
• Travel Accommodations Preferences
• Food Preferences
• Shopping Spending
• Consumers Expectations

Key Travel Products Covered

• Ticket & Accommodations
• Traditional Tour vs. More Specialized Tour
• Delicious Food and Drink Tour
• Shopping Tour
• Spa and Relaxation Tour
• Adventure Tour
• Religion (Pilgrims) Tour
• Business Development/Observation Tour
• Self Arrangement

Full standard demographic data are also included in this dataset.
Real-Time Sample Collection (on an ongoing bases - yearlong):

Purchase Data