Ranked as number one in terms of having the largest mobile phone owners in the world, China’s mobile phone users have already exceeded 540 million. That is, approximately 38% of the nation’s population, average 1 out of 3 persons owns a mobile phone. And the number is continuing to grow, especially in the 3rd tier and rural areas. What are the Chinese consumers doing with their mobile phone? As the mobile telecommunications grow into a more matured market, how can your company attract and retain more mobile phone buyers? This exclusive Omnibus study will provide you with comprehensive consumer behavior analysis of the mobile phone market and its consumers in China.

Key Topics Covered

• Mobile phone ownership status
• Mobile phone brand preferences
• Brand loyalty
• Consumer’s purchase frequency
• Consumer’s spending pattern
• Consumer’s buying budget
• Preferred promotion activities
• Consumer segmentation
• Preferences for phone features
• Mobile internet usage
• Preferred mobile phone accessories
• Behavioral information on technology awareness

Key Types of Mobile Phone Covered

• PDA
• Music Mobile Phone
• Camera Phone
• 3G Phone

Full standard demographic data are also included.
Real-Time Sample Size Collected (on a rolling base):

Purchase Data