Chinese Female consumers prefer Oil of Olay above all others.

Among all age groups we have found that among 2461 female respondents in one of our ongoing and real-time surveys that Oil of Olay products top the list of skin care products on the market.

We can see in the 25 and under demographic that Avon is gaining popularity, while L’Oreal falls down to 6.5%.

However, we have found that the over 25 demographic has a slightly higher preference for Olay.

Turning to Shampoo, we find that P&G is also enjoying a comfortable share of this market as well.

All of these products are made by P&G, giving them over 76.5% of the market from only looking at the top five brands among consumers. The highest non-P&G product reported to be frequently used by our respondents was Unilever’s Lux line at 4.8%.

Further research found similar trends in other areas of the market in which P&G has entered. The reason for this dominance is mainly due to P&G’s early and aggressive entry in the Chinese market, which was based around viewing the nation as a single market and ignoring the notion that only rich Chinese could afford foreign goods. The majority of users are finding out about these products via TV commercials and family or friend recommendations. The key is that a majority of the P&G user base sees these products as a good value for the money.