With spending on the rise in China, effective advertising is key to successful product development.Are your ads effectively reaching your target demographics?

Branching into more traditional fields, China Polling recently conducted several in-store surveys to gauge effectiveness of advertising.

Television plays a large role in advertising as expected, and the ever-present sales staff influences consumer purchases as expected, however Internet is on the rise in influencing purchasing decisions.

Chinese consumers are relatively open to in-store advertising through announcements, a form which is just getting its legs in the Mainland thanks in large part to the pioneering efforts of Mojo Media.85% of shoppers relay to us that they would find in-store advertising helpful.46% claim preference for product information and advertisements.

A gauge of in-store advertising effectiveness is primarily seen through unplanned purchases made by consumers after entering a store.For our sample over 50% of our panelists reported making unplanned purchases, nearly half of them being brand changes.More research is definitely needed to see what specific forces are driving these consumer decisions.