Chinese women speak up about what they want more of during the holidays.

Number One: More reliable products

With another National Day just around the corner and Chinese New Years following soon after, we wanted to know what Chinese women wanted more of during the Chinese holidays.

Amongst our sample of 717 respondents, we found that Chinese New Year is most favorite amongst female Chinese respondents, while National Day comes in at a strong second. Combined, in terms of favoritism, these two holidays represent over 80%. As common sense would dictate, and our studies confirm solidly, consumer behavior does indeed change significantly around holidays. What is more interesting is how does it change and what that means to retailers for these upcoming months.

Of special note is the fact that our target demographic is spending more in terms of time and money shopping during the holidays. Over 90% tend to go shopping with friends and family. Again, this is not unusual behavior during the holidays, but what do these people who will soon be flooding the stores want more of? We find that 64.5% of our target demographic wants brands which they feel are reliable. Another 22.5% want things which are useful to themselves, and 9.5% want products which benefit the entire family.

How can stores prepare themselves for this holiday rush?

To accommodate the demands of consumers, stores need to have more promotional activities, have better services, and make their promotional items more visible to the buyers.

What these consumers want is clear from our data. In the coming months, female shoppers want promotional discounts, better service, more stock, and better marketing of the products themselves, but most of all, they desire quality, durable goods.