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The Source For Chinese Consumer Insights

Cell Phone Market Shares

19th April 2008

Trendy and stylish. Whereas these words normally conjure up images of underweight women strutting down the catwalk, people are also describing their mobile phones as such.

China Polling’s recent survey looked at four major manufacturers of cell phones (Nokia, Samsung, Motorola, and Sony Ericsson) and the attitudes citizens of mainland China hold towards the images of these brands. According to respondents, Samsung dominates in terms of trend and style.

Which brand best represents “stylish”?
Time Percentage
Samsung 三星 37%
Sony Ericsson 索尼爱立信 26%
Nokia 诺基亚 23%
Motorola 摩托罗拉 14%
Note: numbers may not add up to 100% due to rounding Powered by China Polling Real Time Stats, July 2007
Which brand best represents “stylish”?
Time Percentage
Samsung 三星 31%
Sony Ericsson 索尼爱立信 27%
Nokia 诺基亚 23%
Motorola 摩托罗拉 19%
Note: numbers may not add up to 100% due to rounding Powered by China Polling Real Time Stats, July 2007
Which brand offers the best SMS service?
Time Percentage
Nokia 诺基亚 64%
Motorola 摩托罗拉 17%
Samsung 三星 13%
Sony Ericsson 索尼爱立信 6%
Powered by China Polling Real Time Stats, July 2007

Not to be outdone, Nokia was chosen by an overwhelming 64% of respondents as having the best service for SMS. Interestingly, amongst non-Nokia users, almost half of all respondents still choose Nokia as being the best provider for SMS. Findings suggest other cell phone manufacturers would do well to investigate this aspect in order to improve their own SMS services.

As for quality of music, the numbers broke down with Sony Ericsson leading the pack with 50% of respondents deeming it the best. Amongst respondents that download ringtones, this statistic jumps to 63%. Another point of interest stems from respondents that identify themselves as Nokia users; 45% of them still maintain that Sony Ericsson still provides the best service for music.

On the surface of China’s cell phone market, it would appear that Nokia has a stronghold. However, data collected in this survey indicates that companies may have valuable opportunities to grow in the market should they improve various weak points.

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