SUVs are becoming the most sought after car models for auto buyers here in China. After surveying 1,052 automobile consumers in the last month, 59% indicated that they have intentions of purchasing an SUV as their next car.

Powered by China Polling Real Time Stats, September 2009

For the potential SUV buyers, majority are 2nd time car buyers with their main purpose of upgrading or buying an additional car.

Powered by China Polling Real Time Stats, September 2009

The most popular types of SUVs are Mid-Size luxury and Entry-level luxury models with overall budgets between RMB100,000 Yuan to RMB500,000 Yuan.

Powered by China Polling Real Time Stats, September 2009

Interesting to notice is the main reason for purchasing an SUV is to use their new cars to travel around China. As travel become one of the most popular leisure time activities in China, the resuls show similar trends towards the rising popularity of driving vacations compared with more tradtional ways such as joining a tour group. This trend is especially strong among SUV buyers, which is not surprising since respondents find SUVs safer than other car models.

Powered by China Polling Real Time Stats, September 2009

Powered by China Polling Real Time Stats, September 2009

The SUV buying trend can also be attributed to the versatility of this class of cars but also to its rugged image as a “Go Anywhere” and “Do Anything” car which might be seen as safer for vacation road trips.

SUVs are a very important sector of the consumer car market to watch here in China and China Polling will be tracking the trends with this particular on-going research.

Number of Samples: 1,052
Data Capture Period: 2009.8.24 – 2009.9.23
China Polling conducts Omnibus Surveys on an ongoing basis to provide continuous tracking of consumer trends in China.  This innovative approach to tracking consumer behavior will allow companies looking to enter the China market to get the most up to date information about what’s hot and what’s not here in China.  All real-time datasets are available for purchase online.  Additional questions can be added into the Omnibus Survey and fielded at any time.