Celebrity selection plays a large role in branding, who is most appropriate to represent a product? Who will attract your target demographic or introduce your product to a new one?

Chinese celebrities play a large role in marketing and branding. Celebrities are idolized by their fans and influence consumer behavior, styles, and trends. Being able to make an informed decision on a celebrity for your product, if that is the avenue you choose to utilize, is obviously no small matter. In a recent study conducted nationwide we specifically focused on celebrities and their branding impact in China. Our final panel is composed of 2335 panelists mostly within the 23-35 age demographic, 68% male.

Let’s take a look at the 5 top celebrities in China right now.

The primary focus of this celebrity research was centered on mobile phones. Since our last study, there has been some shifting in phone preferences. Nokia remains dominant, while other major brands such as LG and Sony Ericsson have made gains in the market share. Cell phones tend to get placements in movies and have a history of heavy reliance on celebrity-linked promotions. With a growing desire for more advanced “smart” phones which carry a higher price tag, the stakes in this market only grow larger.