We have been tracking the 3G market for more than a year now and we have just completed a full national tracking study of the influence of the 3G standard here in China and also the use of Smartphones.

From the tracking results we see that Chinese mobile consumers are already migrating to 3G mobile phones. This trend is extremely clear as we see from the quarterly comparison chart below. There is almost an 8% increase in term so mobile phone usage in Q3. The interest in 3G phone went up every quarter but the major shift cam in the last quarter.

Powered by China Polling Real Time Stats, October 2010
Samples SIZE: Q1: 640, Q2: 581, Q3: 317

The two main reasons why consumer are buying 3G phone is because of enhanced functionality which they think will help them in their daily live but also because they think these phones are entertaining.

Powered by China Polling Real Time Stats, October 2010

So, what is the price that consumers are willing to pay for a 3G phone set? Data shows that consumer are actually willing to pay more for these new phones then before, this may be due to the roll out of newer and more expensive models such as the iPhone 4.

Powered by China Polling Real Time Stats, October 2010

So, what brand of phone do they want to buy? From the tracking data we see the Android phones are gaining ground. Both Motorola and HTC are putting out new and improve Smartphone running the Android operating system (OS) and these two brands are clearly championing the cause for the open source operating system. Apple had big Q2 but interest is dropping as consumers are waiting for weeks to buy a legal iPhone here.

Powered by China Polling Real Time Stats, January 2010
Samples Size: Q1: 484, Q2: 428, Q3 252

The following chart clearly shows the interest in the Android OS.

Powered by China Polling Real Time Stats, January 2010
Samples Size: Q1: 484, Q2: 428, Q3 252

This tracking study will continue to run.

Number of Samples: 1,538
Data Capture Period: 2010.01.01 – 2010.09.30
China Polling conducts Omnibus Surveys on an ongoing basis to provide continuous tracking of consumer trends in China. This approach to tracking consumer behavior will allow companies looking to enter the China market to get the most up-to-date information about what’s hot and what’s not here in China. All real-time datasets are available for purchase online. Additional questions can be added into the Omnibus Survey and fielded at any time.