29th December 2009
The annual sales of personal computers in China have been pegged at around 40 million by both Ministry of Commerce and other independent research. This number is expected to increase as the Chinese government aggressively rolls out a USD$586 billion stimulus program to push rural spending, and PC products are a major part of this ambitious program.
With so much PC sales happening, what are Chinese consumers look for in their purchases? When will they make their purchase? What type of PC configurations are they looking for? And, what is their decision making process before making the final purchase? All of the above and much more are covered in our ongoing PC Buyers Omnibus research.