China is currently producing more beer than any other country in the world and that’s not just because of its population but also attributed to the ever growing consumer class. So, how are the beer brands doing in China and what are local beer drinkers looking for in their brew?

China Polling has recently launched an on-going survey on beer drinkers and there are some very interesting breakdowns when it comes to beer preferences.

We’re finding that women prefer the local Yan Jing (Beijing based national brand) over the other major brands. A 4.5 to 5% gap separates Yan Jing from its competitors when it comes to female drinkers. This potentially could be based on product differentiation since Yan Jing has been pushing fruit flavored products in the major markets over the last few years. More »