Even as global search giant Google expands its businesses such as computer operating systems, Baidu the locally grown search company still dominates China’s online search market.   China Polling’s most recent Omnibus survey on search engine usage find that, of the 370 panelists, 68.9% preferred to use Baidu and only 24.9% for Google.

Early adoption seems to play the most important role for Baidu users as they continue to stay with the local Chinese favorite.  When asked for reasons why they use Baidu, “Becoming a habit” is mentioned the most followed by functionality and search results.

Furthermore, “More advanced Chinese search” was selected the most which highlights Baidu’s core brand equity as a predominantly Chinese language search engine. More »