In our last report on young Chinese consumers (published in October, 2008) we see that the youth in China definitely want to have more gadgets in their lives.  In this installment we’ll find out what are their favorite brands and some of their spending habits?  With our year-round tracking studies we are able to pin point the purchase and spending behaviors of these consuming “maniacs.”

Recent study shows that Apple, Adidas, Nike and Lining are still the top ranked brands that youth in China love the most.  We will need to take Apple out of the equation since one of the incentives of participating in our survey is an Apple product.  So the number one brand for youth in China is Adidas and closely followed by Nike, which is no surprising since these two sporting good giants are fighting it out from shopping malls to shopping malls across China. More »