With a huge yearly jump of 128.5% from 2007~ 2008 China’s online shopping has reached trade volume of RMB120 billion. Buying online has become one of the most preferred shopping channels for Chinese consumers. Cost and time savings plus conveniences and abundant product offerings has helped to convert regular offline shoppers to online.

What are consumers attitude toward online grocery shopping? China Polling’s recent online study on FMCG learned that only 2.5% of Internet consumers refused to shop groceries online, 60.6% of consumers either are frequent online buyers or willing to buy online in the future.

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