Male cosmetics consumption has been on the rise in recent years with extremely strong growth in the area of skin and personal care products. With rising consciousness in attaining “The Look” Chinese consumers both men and women are spending more and “investing” in cosmetics so they can look and feel better. And for men, it’s really about using cosmetics to get ahead in their careers.

China Polling’s ongoing study on cosmetics have revealed that almost 99% of male consumers regularly use cosmetics, with Facial Cleanser, Body & Hair Care and Shaving Care being the most frequently used products.

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China has showcased an excellent Olympics in 2008, but with the conclusion of the games many have concerns about the post-Olympic effect to China’s capital especially to its economy? China Polling recently launched another online national survey to find out how Chinese consumers will react to the post-Olympic period? This is the second installment of our watch on the Olympics, so it follows some of the questions which we’ve asked in our previous survey. Has Olympics changed their daily life styles? Most importantly, has consumer confidence level drop after the massive Olympics related advertising campaign left town?

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