Chinese consumers increasingly turn to online search for high quality and useful health information to support their health care decisions. Consumers use the information they have searched to improve their health.

China Polling’s recent study revealed that almost 90% of Internet users search for health care information online. The top-search and most cared about medical information are Diet, Nutrition, Vitamins or Nutritional Supplements, followed by Exercises or Fitness related information. It’s obvious that people prefer information to improve or maintain their current health conditions more than solving any ailment or treatment for medical problems.

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Global MICE (Meetings, Incentives, Conferences and Exhibitions) business is moving and transferring to Asia and with an annual growth rate of 15 to 20%, China’s MICE economy is entering a period of rapid growth, this is according to the 2007-2008 MICE Economy Blue Paper released last year. Not only do foreign enterprise holding MICE here in China, the increasing rate of outflow business visitors or travelers to other countries have also provided tremendous opportunities for both local and international MICE industry players and the related business such as travel agencies. China Polling is now conducting a research to help MICE and travel companies/agencies to gain thorough understanding of the current market condition, who are their most active consumers and how often do they travel on business and personal trip (FIT – Free Independent Traveler), and what kind of service they are looking for?

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