Unlike many western countries that are experiencing economic slowdown in recent years, China’s retail market continues to expand. Much of this continued growth is contributed to the Chinese youth between the ages 15 to 28.

As a result of the one-child policy, the so called “First Generation” has become the major spending group in China. It’s common here in China to see parents and grandparents saving and pampering the only child in the family (that’s four grandparents to one child). Thus, making the youth of the country the most influential consumers with strong spending powers. Some have declared that to win in the retail market in China, “is to capture the hearts, minds and wallets of youth”.

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Being one of the most affordable leisure activities in a country of 1.3 billion people, online gaming (no the wager type) is one of the most popular forms of entertainment for young people in China. Stats from (Data Center of the China Internet (DCCI), a 3rd party monitoring service under the Internet Society of China) estimated the number of China’s online gamers is expected to surpass 59 million in 2008, and among them, around 4 million young Chinese are addicted to the online games. What are the hottest online games here in China? How much do people spend playing online games monthly? How about the future trend of the online gaming industry? Our Online Gaming Omnibus will try and answer the above questions and provide you with an in-depth view of online gamers’ behavior and consumption preferences. The national research also focused on discovering various new trends in the local gaming industry.

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