Understanding consumer preferences when it comes to buying a new mobile phones is definitely the million dollar (or billions of RMB) question for manufacturers here in China. Many have put lots of efforts into developing new designs and technology to meet the fast pace consumer demand for newer phones here. So coming up with the perfect phone is fierce competition here in China’s mobile phone market. In a recent national study conducted by ChinaPolling, consumers were asked questions regarding their purchase preferences for mobile phones including their purchase frequencies, types of mobile phone they want to purchase next and their budget. The stats show that the majority (36%) of the mobile phone owners would change their mobile phone within 1 year. When it comes to the actual time they would purchase their next phone, 36% of the consumers responded that they plan to purchase a new mobile phone within next 3 months.

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What is the top concern of the Chinese people? The answer is health care issues, the rising cost of health care and insufficient medical insurance coverage all lead to rising concerns over health related issues in Middle Kingdom. Food safety, general diagnosis, finding the right medicine and comparison, more and more people are searching health care information online to learn or looking for answers to their healthcare issues. What sort of health care information do Chinese consumers look for online? Are there adequate amount of information available? Do they find the sources trustworthy? What are the opportunities within the healthcare business? Our Health Omnibus will try to answer the above questions and explore the potential market opportunities. This national survey will provide you with the most updated data of Chinese consumers’ behavior preferences when it comes to health care information.

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