26th August 2008
With 1 out of every 10 unlocked iPhones being used here in China, Apple’s “Wunderphone” inevitably become the hottest mobile device of last few months. Its revolutionary design is gaining tremendous popularity among the fashionable here in China.
China Polling has been fielding a Mobile Phone Omnibus survey for the last two months and is following the buying preferences of consumer for their next mobile phone purchases. Unsurprisingly, over 65% have heard of iPhone, and among this group, more than 85% are willing to actually buy an iPhone if it’s available here in China. Obviously, this number indicates a strong demand for the iPhone, but what are the “iPhonephiles” looking for when it comes to making a purchase decision? Findings show that Battery Life, Memory Size, Style/Design are the top features when picking aå phone for all consumers. The difference between iPhone lovers and the not yet converted is all about branding. The non iPhone lovers prefer Music and Camera features rather than being wooed and indoctrinated by the hip Apple brand equity.
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23rd August 2008
Contact: Alexandra Robinton
(Beijing – August 22, 2008) A just released national survey conducted by the Ogilvy Group in China indicates that in addition to boosting national pride and economic welfare, the Olympic Games will fundamentally change people’s attitudes not only towards sports, but self-confidence, openness and leisure time. In fact, nearly 90 percent of respondents believe that there will be some impact on sports, and over one-third said that the Olympics would make them care about sports more ? which counters traditional theory that sports are of little relevance in China.
The first part of the study surveyed 1,282 respondents from July 18-25 between the ages of 18 and 54 in China. Questions asked included: How will the Olympics impact your personal life; how will the Olympics change China; how will the Olympics change the way you view sports; and how will the Olympics change the way you view your leisure time? The same questions were asked to respondents during the second week of the Games in order to determine the extent to which they were influenced by the actual reality of the Games after so many years of preparation.
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13th August 2008
By Don Lee
August 12, 2008 in print edition C-1
When former Chinese gymnastics champion Li Ning ascended on a high wire to the top of the Olympic stadium Friday to ignite the caldron, it was a magical finale to a dazzling opening ceremony. It was also a coup for his athletic-wear firm – especially considering that Li Ning Co. isn’t even an official sponsor of the Games.
The company chairman’s stunt helped drive up Li Ning Co.’s stock 4% on Monday and left rival firms out in the cold. Adidas, for instance, has shelled out millions of dollars to be a sponsor of the Beijing Games.
Allan Chou, managing director of China Polling, a consumer research firm in Beijing, called the Olympic organizing committee’s selection of Li “a slight to other sporting brands” but a boon for the three-time gold medalist’s company. It’s as good as any “guerrilla tactic,” Chou said, referring to unconventional, low-budget marketing.
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