Celebrity selection plays a large role in branding, who is most appropriate to represent a product? Who will attract your target demographic or introduce your product to a new one?

Chinese celebrities play a large role in marketing and branding. Celebrities are idolized by their fans and influence consumer behavior, styles, and trends. Being able to make an informed decision on a celebrity for your product, if that is the avenue you choose to utilize, is obviously no small matter. In a recent study conducted nationwide we specifically focused on celebrities and their branding impact in China. Our final panel is composed of 2335 panelists mostly within the 23-35 age demographic, 68% male.

More »

With less than 80 days to the opening of the Beijing Olympic Games, the fast-approaching event is arouses the enthusiasm of local Chinese consumers.They are eager to participate and get involved with all aspects of the upcoming Olympic Games, whether it’s showing their support for the torch relay, waiting in long queues for tickets or buying the menagerie of memorabilia.

What do Chinese consumers really think about the Olympics? China Polling has partnered up with CCTV.com, the official Internet and mobile platform exhibition provider within China to conduct an on-going national survey to study the consumer behavior before, during and after the games. In recent findings, stats shows that the top 3 concerns people have are crowded buses/subways, higher prices during the Games and environmental quality that may distract from the overall experience.

More »

China has the world’s third largest cosmetic market with very strong growth in the coming years. Some forecast reports that China’s gross annual sales of cosmetics are projected to reach RMB 80 billion Yuan (Approximately USD 11.5 billion dollars) in 2008. With the growing consumerism among 1.3 billion people, this country will certainly have the largest number of potential cosmetic customers in the world. Not only are the urbanites buying more cosmetic products, consumers in the rural areas are also increasing their purchases. This Cosmetics Omnibus Survey will try to answer some of the most important questions regarding consumer preferences and purchase habits (both female and male). What will it take for international and domestic players to gain more market share here? What are some of the openings for marketing when it comes to introducing new products? Those are just some of the questions that our exclusive Omnibus study will try to answer for you. This research is collecting the most updated and comprehensive data about consumers who buy cosmetics here in China.

More »