As the old adage goes, “You can lead a horse to water, but you can’t make him pay for web-content.” These words ring all too true in the ears of music, movie, and game producers as they pull their hair out, trying to figure out how to make internet users, equestrian or otherwise, agree to pay for downloaded web-content.

China Polling recently studied the web-content purchasing habits of 2,151 internet users in Mainland China to see who was paying for downloaded web-content and how these numbers could be expanded.

Glancing at the general population of this survey’s panelists, only 45% had ever paid for web-content. However, when analyzing those that had watched or listened to streaming content on their mobile phones, a remarkable 57% of panelists responded affirmatively.

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